30 minutes a day. 30 days of writing. Thousands of words unlocked.
You’ve been saying you want to write. The journal. The book. The thing that’s been living in your chest rent-free. You’ve been waiting for the right time and this is it.
This challenge is your reset.
In 30 days you’ll:
Build a writing habit you can trust
Generate 10,000+ words of raw material, that’s 2–3 chapters of a book
Get unstuck so you can finally start shaping your story into a book
No perfection required. Just show up and keep the pen moving.
Because no words are wasted. The random download, the 2am thought, the quote you didn’t expect — that’s where great books begin.
For 30 days, you’ll spend 30 minutes a day writing.
Inside the challenge, you’ll get:
Daily prompts by email to guide each writing session
A printable progress tracker to help you stay consistent
A simple structure so you always know what to write next
This is designed to help you write more, think less, and finally get going.
Daily prompts live inside the community so you can log in, write, and keep your momentum going. Inside, you’ll find each daily prompt laid out clearly so you can focus on writing instead of figuring out what comes next.
You’ll also get supporting resources to help you stay on track.
You feel called to write but keep getting stuck at the blank page.
You want a daily practice to process your thoughts, heal, or spark creativity.
You dream of starting a book, blog, or project but need a jumpstart.
You crave structure, prompts, and accountability to finally build a writing habit.
You’re ready to discover what unfolds when you show up to write for 30 minutes a day.
This isn’t about perfection… it’s about showing up. We need you to put some skin in the game because commitment creates results.
In 30 days, you’ll walk away with:
Your prompts start immediately. Once you complete a prompt and mark it complete, the next one becomes available.
You’ll receive the daily prompts inside our member community.
Not at all. This challenge is for anyone who wants to build a writing habit, get their thoughts out, and show up more consistently on the page.
Just pick back up where you left off. Everything will be in your inbox, so you can return to it anytime and keep going.
You’ll have ongoing access for as long as the emails remain in your inbox.
30 minutes a day. 30 days of prompts. 30 chances to show up for yourself.
In 30 days, you’ll have a body of words you can actually work with. Fuel for a blog, a book, or the kind of deep reflection that changes how you see yourself.
More than that, you’ll have built a writing habit you can trust — because you built it yourself.
The blank page doesn’t get to win anymore.
Your $47 gets you daily prompts delivered straight to your inbox, a clear structure that removes the guesswork, and 30 days of momentum that finally makes you the writer you’ve been saying you are.
Here’s what 30 days actually does: it turns “I want to write” into “I write.”
By the end of this challenge, you won’t need to wonder whether you’re a writer anymore. You’ll have proof.
Founded by four-time New York Times bestselling author and 20-year marketing veteran Luvvie Ajayi Jones, TBA is a premier platform dedicated to educating, empowering, and enabling authors to publish impactful, high-selling books.
The Book Academy is more than just a writing or marketing program; it’s a community, a launchpad, and a powerhouse of resources designed to guide you on every step of your literary journey. It’s a movement to democratize the publishing world and amplify diverse voices. We believe that when more people share their unique perspectives, everyone benefits.
Questions? Email Academy@AweLuv.com and we got you!
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