Stop Dreaming About Your Book Deal. START SECURING IT.

Most aspiring authors think writing the book is their first step. It’s not. Writing a proposal is. That’s because publishers don’t buy finished books. They buy book IDEAS. You don’t have to start from scratch. Get the EXACT blueprint I’ve used to land SEVEN six-figure publishing deals!

Join 100+ Published Authors (Including Multiple National Bestsellers) Who've Followed Our Proven System

Introducing The Complete Book Proposal Guide™

A 4X New York Times Bestseller's Template for Landing Lucrative Book Deals

This is your shortcut to a proposal that WORKS. While other resources give you generic templates, we're handing you the ACTUAL proposal framework that's helped hundreds of diverse authors break through barriers and secure life-changing deals. You’ll get:

📖 A 60+ Page Master Guide with templates & revision checklists

📺 A Mini-Masterclass Video where I’ll personally share all my cheat codes with you

💰 Plus My Actual Six-Figure Proposal (yes, the real one that landed me a major book deal and led to my first New York Times bestseller!)

Regularly: $500

Introductory Offer: $247 (50% OFF!)

Hurry! The 50% off deal is available THIS WEEK ONLY.

Real Talk From Real Students

Let's Be Real About What's NOT Working:

You're stuck in analysis paralysis, reading about proposals and how to write a book instead of actually writing one

❌ Every template you find sounds generic AF, like it was written by a robot

❌ You're playing guessing games, wondering what publishers actually want to see

Impostor syndrome is LOUD, telling you your book isn't "good enough"

❌ Time is slipping away, while your book stays stuck in your head

You don’t have to reinvent the wheel when someone else has already cracked the code. I see you. I WAS you. And I'm here to help you get unstuck.

Instead, You’re About To:

🔥 Master all 10 sections of your proposal faster than you ever thought possible

🔥 Write your book with more ease and confidence because you're following a proven, six-figure template

🔥 Finally begin to BELIEVE in your book because you've got the tools you need to win

🔥 Position yourself to land a life-changing publishing deal (This isn't about luck. It's about having the right system.)

🔥 Know exactly how to reach your target audience, so your book doesn’t just get published: it makes an IMPACT

Ready to join the ranks of authors who are breaking through barriers & shattering sales records? The Complete Book Proposal Guide™ is where you’ll begin.

Hurry! The 50% off deal is available THIS WEEK ONLY.

Yes! This System Works HOWEVER You Plan to Publish:

✅ Traditional or Indie Publishing: You’ll be ready to pitch agents and wow publishers (so you can land a lucrative deal!)

✅ Self-Publishing: You’ll have the clarity to create a rock-solid book that sells 


Whatever genre and format you’re after, I’ve got the cheat codes to help you turn your book dreams into publishing REALITY!

What’s Inside The Complete Book Proposal Guide™?


📚 The Master Guide (60+ pages of straight fire!)

  • My exact 10-component proposal framework (with proven templates for your author bio, target audience, comparative titles and more)

  • Publisher psychology 101 (so you know what makes them say YES!)

  • Revision checklists so you never miss a beat


🎬 Video Masterclass with Me (20 minutes of success strategies & real talk!)

  • Common mistakes that kill deals before they start and how to position your book for maximum impact

  • What I wish I’d known when I began my publishing journey

  • Plus the mindset shifts that change everything

📝 My Actual Six-Figure Proposal (Yes, the one I actually sent my publisher to get my first deal!)

  • The real thing - not a trimmed down or sanitized version

  • See exactly how these 10 components come together to form your marketing masterpiece

  • Never wonder "what does a winning book proposal look like?" again

The world needs your words. Are you ready to tap in?

Hurry! The 50% off deal is available THIS WEEK ONLY.

Meet Your Coach

Luvvie Ajayi Jones

I'm a 4X New York Times bestselling author who's secured not one but SEVEN six-figure book deals. My TED talk has millions of views, and The Book Academy® (my comprehensive coaching program for aspiring authors) has helped HUNDREDS of writers navigate the publishing world successfully.


But here's what matters most: I specialize in helping historically underrepresented authors not just break into publishing, but achieve breakthrough success. I've proven that diverse voices don't just belong at the table: we can own the bestseller lists.

I remember what it felt like to stare at a blank page, wondering if I was "author material." I remember the impostor syndrome, the confusion, the overwhelm.

I've been where you are. And I know the way out.


The Complete Book Proposal Guide™ is that system. It’s not just theory: it’s the exact playbook that's generated MILLIONS in book deals for me and my clients. Publishers GAG for my proposals and, for the first time, I’m sharing my REAL template outside The Book Academy.®

Let me show you how authors who look like us can be ELITE.

Pricing Information

This Is Your Moment!

Get your Complete Book Proposal Guide™ right here! You’ll get INSTANT ACCESS to:

🚀 The Complete Book Proposal Guide System ($500 value)

📚 60+ Page Master Guide with Templates

🎬 Video Masterclass with Me

📝 My Actual Six-Figure Proposal Sample

🎉 Lifetime Access

Regularly: $500

Introductory Offer: $247 (50% OFF!)

Hurry! The 50% off deal is available THIS WEEK ONLY.

Hear It From Them, Not Us

  • "It can be daunting to embark on a new journey, even after doing tons of research. I found that the Book Proposal Program was a great way to break down the overwhelming feelings into small chunks of achievable tasks. That was extremely important to me. Having Luvvie and her Team guide us and provide that support was so unexpected but extremely appreciated. I couldn’t believe I got the opportunity to experience such an incredible program."

    Roxanne Rose
    ⭐⭐⭐⭐⭐

  • "My real response on the question: Would I recommend? "oh hell yeah!!". This class was instrumental in giving me the clarity, the structure and frankly the confidence to know writing this book is not only doable, but it's within reach. The Book Academy session was helpful for sure, but having this additional time to go deeper into each section, and to actually do the work together, and then get real time feedback was invaluable -- whether that was feedback given directly to me or hearing the feedback given to others. Both were off the charts valuable. I am so deeply appreciative for this experience! "

    Katy Jo Wright
    ⭐⭐⭐⭐⭐

  • "The Book Proposal Power Program quantum leaped me forward and saved months (possibly years) of swimming in the procrastination pool. And I know I am not alone."

    Lisa Hurley
    ⭐⭐⭐⭐⭐

Maya Angelou Said It Best… 

“There is no greater agony than bearing an untold story inside you.”

It’s time to FINALLY get that book off your spirit and onto shelves where it belongs. The Complete Book Proposal Guide is where you’ll begin.

Hurry! The 50% off deal is available THIS WEEK ONLY.

This IS For You If You’re:

Serious about getting published - not just dreaming about it 🏆

Looking for proven systems with RECEIPTS - not just generic advice 💪🏾

Ready to invest in your success - because you know quality pays 🌟

Willing to do the work - with the right guidance 💼

Writing ANY genre - fiction, memoir, business, self-help, we've got you 📚

This Is NOT For You If You’re:

Still in "someday" mode - this is for the ready-to-act crowd 😴

Expecting magic without effort - good proposals require work 🙄

Only interested in free stuff - quality investments pay dividends 🆓

Scared of success - this guide gets results 😰

Addicted to learning without doing - it's time to execute 📚

Hurry! The 50% off deal is available THIS WEEK ONLY.

Picture yourself 3 months from now…  

🎉 Your complete book proposal sitting on your computer - polished and professional

💰 Agents and publishers responding to your pitches with interest (and offers!)

😎 Confidence flooding through you because you KNOW your proposal is solid

📈 Your book positioned for success from day one

💪🏾 Finally turning "I want to write a book" into "I'm getting published" (Yes, it’s the ultimate flex!)


It’s possible. The Complete Book Proposal Guide™ is where you’ll begin.

Your Moment Is NOW. Your Book Is Waiting.

I can't write your book for you. But I can give you the EXACT roadmap to get it into the right hands. The publishing world is waiting for your voice. Your readers need your words. Your bank account deserves those royalty checks.

If you've been waiting for a sign: THIS IS IT. If you've been looking for the "right" system, you found it. 

➡️You can say Yes today (and save 50%)

➡️Or you can keep delaying your dreams (and leave your readers PRAYING you’d have actually written that book)

Are you ready to stop waiting and start writing?

Hurry! The 50% off deal is available THIS WEEK ONLY.
Questions? Email us at
academy@aweluv.com.

FAQs

  • We got you! Every session is recorded and available within 24 hours. You’ll never miss the content.

  • Just a few hours a week will take your proposal from dream to done! You’ll need 1–2 hours for the weekly session and then a few additional hours of work time, depending on how fast you write.

  • Yes! We want to make this program accessible to as many people as possible, so you can get started today for just $250. We’ll collect two additional monthly payments (same amount) after that.

  • Not at this time but we have created a payment plan to make this accessible for as many people as possible. We’ve broken it up into three monthly payments so you can get started today for just $250.

  • Nice work! This program will give you the container you need to get your proposal across the finish line. You’ll have dedicated writing time each week to finish the sections you haven’t done yet and expert coaches on standby to help you refine the work you’ve already done.

  • Ok. I see you! 👏🏾👏🏾👏🏾 That’s a major accomplishment, so take a moment to honor your effort. I’m really proud of you. If you feel great about the writing and could put it in front of a publisher with confidence right now, then do that! Otherwise, hit the button and join us for the Power Program. By the end of these 8 weeks, your answer to that question will be “YES!” You can use each of these weekly sessions to do a final edit of your work, making sure it’s strong and sells your book with the finesse it deserves. Plus our expert coaches will be on hand to help you take your draft to the next level.

  • Item descriptionNope. The principles work across genres, including fiction, memoirs, and children’s books. Our expert coaches will be on-hand to help you tailor the training to your niche.

  • Yes. We’re gatekeeping for good reason. This program is exclusively for TBA fam because we’re going way beyond the basics - past education and into execution. You all are going to feed this moment. Your collective wisdom and the community we’ve already built make it possible for big moves to happen in a short time.

  • You'll have lifetime access to the materials, but trust us - the accountability and momentum of the live experience will get you there

  • Yes. Like always, your purchase is fully refundable for 24 hours so you can sign up and be sure you feel at ease. And I assure you, if you show up, do the work, and engage with the process, you'll have your proposal done. Period.

  • Not this time. If you listened to my latest podcast episode, you know your girl is taking her first sabbatical ever this Summer! I’ll be galavanting and writing my next book BUT I didn’t want your book proposal to go unserved while I’m offline, so I’ve got my team on deck. Mandi and Macy will be with you LIVE every week. Each week, they’ll host a watch party with my in-depth training videos on each section of your proposal, give you time to write, and then be available to answer your questions live. Plus, we’re giving away a complete line-by-line proposal review to two lucky members of the program! So hit the button to join now and know you’ll be FULLY supported even while I’m away.