The Book Academy

Stop Googling. Start Writing. Get Published.

Created by 4x New York Times Bestselling Author Luvvie Ajayi Jones, The Book Academy is a step-by-step program for aspiring authors who know they have a book inside them, and are ready to finally bring it to life with confidence.

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Be the first in line when enrollment opens again.

Curious what makes The Book Academy different?

Here’s a behind-the-scenes look at the framework, structure, and support that has helped writers finish books, land deals, and finally stop starting over.

Trusted by Authors Featured on:

Your Book Could Be Next!

These writers didn’t get lucky.

They got clear, supported, and consistent.

The Book Academy is a powerhouse for new authors. I’ve taken every TBA program, and Luvvie and her team gave me the roadmap I didn’t know I needed—from outlining and writing routines to proposals and pitching. I got my book deal in 2025, and my debut book, Conjuring the Hurricane, releases April 28, 2026. I’m fully equipped for this launch thanks to TBA. Highly recommend this investment in yourself.

— Sarah Hanson, TBA Alum & author

“I had the idea. I had the passion. But I didn’t have a plan or the right support. The Book Academy gave me both. I wouldn’t have known about the Essence contest without TBA. I wouldn’t have had a proposal ready to submit. I went from dreaming about my book to winning a six-figure book deal. Stop waiting. Just do it.”

— Coleitha Banks, full-time entrepreneur, mom of twins, TBA Alum & author

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There’s a book inside of you.

Let's bring it to life.

You feel it sitting on your spirit; a book that feels powerful, urgent, and necessary.

You think about it constantly. You’ve probably started writing a few times. Maybe you’ve even talked about it with friends who keep asking, “So when’s that book coming out?”

But here’s what’s really stopping you:

  • You’ve got a Doc with 47 pages that hasn’t been touched in 6 months

  •  You keep waiting until you have a “bigger platform” (spoiler: you don’t need one)

  • You’ve Googled “how to get a book deal” more times than you’d admit

  • You have ZERO idea how to market and sell your book once it’s done

  • You’re terrified you’ll pour years into this and it’ll just… sit there

Here’s what I need you to hear:

The world doesn’t just need your words.

The world is WAITING for your words.

Someone out there is literally searching for the exact lessons you want to share. They need YOUR perspective. YOUR story. YOUR solution.

Books are legacy-defining.

And right now, your legacy is sitting in your head, waiting for you to be brave enough to put it on paper.

I’m not going to let you keep waiting. I’m here to help you go from idea to ink.

Meet Your Guide: Luvvie Ajayi Jones

Hey, I’m Luvvie. I’m a 4X New York Times Bestselling Author, Speaker, and Book Strategist with over 20 years of marketing expertise.

My journey started just like yours with a story that needed to be told. 

Actually, let me be real: My first book got rejected by 11 editors. ELEVEN. They said my audience was too small. They said my voice was too niche. They said it was “too risky.” One editor said yes. ONE.

That book (I’m Judging You: The Do-Better Manual) became a New York Times bestseller and changed my entire life.

Now, I’ve written 5 books in 9 years, and all 5 (YES, I SAID ALL 5!) have become New York Times or USAToday bestsellers. I’m working on books 6 & 7 right now.

My books have allowed me to retire my mom, led to my TED talk with over 10M views, and most importantly, have changed thousands of lives through their message. 

Now, I’m on a mission to help YOU write your book. And I’ve created the exact formula that will help you to do just that.

THE SOLUTION:

The COPPERS Framework That Actually Works

Stop trying to figure this out alone. I’ve cracked the code on going from idea to published book, and I’m going to give you the exact blueprint that’s created 4 New York Times bestsellers.

The COPPERS Framework isn’t theory. It’s the proven system I use for every single book. It’s what took me from 11 rejections to multiple six-figure book deals. And it’s what’s helped my students win again and again.

Imagine finally writing your book!

Imagine…

  • ✅ Getting so clear on your book that the words pour out of your head unto the page
  • ✅ Dramatically reducing the time it takes to get your book written
  • ✅ Having the cheat codes and knowledge you need to jumpstart this author journey
  • ✅ Moving forward with your book, feeling fully confident that you’re doing it well
  • ✅ Adding “author” to your bio
  • ✅ And finally holding your finished, printed book in your hands

Is The Book Academy Right for You?

This IS for you if

  • You know you have a book inside you and you’re ready to stop thinking about it and actually write it

  • You’re tired of Googling, guessing, and starting over, and want a system that tells you what to do, in what order

  • You want guidance on writing, publishing options, and marketing, not just the creative part

  • You’re willing to show up, do the work, and follow the process instead of waiting for perfect conditions

  • You want accountability, structure, and support so your book doesn’t stay stuck in a doc for another year

  • You care about impact, legacy, and doing this the right way; not rushing, but not dragging either.

    If you’re nodding right now, you’re exactly who I built this for.

This is NOT for you if…

  • You’re looking for someone else to write your book for you
  • You want a quick hack, AI shortcut, or “write a bestseller in a weekend” promise
  • You’re unwilling to follow a structured process or receive feedback
  • You’re not actually ready to prioritize this book in your life right now
  • You believe you need a massive platform before you can begin
  • You’re only curious (but not committed) to seeing this through

    And that’s okay. This isn’t about pressure. It’s about readiness.

    Because writing a book is not about talent alone. It’s about decision, discipline, and direction.

If this season of your life is about execution (not someday, but NOW),

then The Book Academy is ready for you.

Welcome home. We gotchu.

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What’s Inside The Book Academy Course:

Six Powerhouse Coaching Sessions

Masterclass 1

Publishing 101

Demystify the Publishing Industry

Learn my proven COPPERS Framework for creating a successful, profitable first book that actually sells.

Masterclass 2

Pick Your Path

Self-Publishing vs. Traditional Publishing
Get clarity on which publishing path aligns with your goals, resources, and timeline.

Masterclass 3

Idea to Ink

Transform Your Vague Idea Into a Crystal-Clear Concept

This is where your book stops being a “someday” dream and becomes a “now” reality. You’ll leave with clarity on what you’re writing and why it matters.

Masterclass 4

Powerhouse Plan

Master the Art of the Book Proposal

Whether you’re pitching to publishers or self-publishing, a solid proposal is your blueprint for success. This is the foundation that makes EVERYTHING easier. 

Masterclass 5

Branding Brilliance

Design a Book That Sells Itself

People WILL judge your book by its cover. Let’s make sure they’re saying “I need this” not “I’ll pass.” From title to cover design, we’re making your book irresistible.

Masterclass 6

Magnetic Marketing

Launch Your Book Like a Bestseller

If you want your book to make an impact, you need people to actually BUY it. I’ll share my exact strategies for generating buzz, building demand, and selling copies

This program is for you if…

This is what’s possible when writers stop guessing and start working with a clear plan and real support.

In 2025, Storehouse Voices, an imprint of Penguin Random House, hosted their Women & Words summit, selecting 100 aspiring authors out of 1,000+ applicants.

Here’s what happened:

  • 15 of the 100 selected authors were Book Academy students (15% of all attendees)
  • 5 authors received book deals on the spot
  • 3 of those 5 deals went to Book Academy authors (60% of the deals awarded)

That’s not luck. That’s preparation meeting opportunity.

The Book Academy Worked for Them… And It’ll Work for You Too!

“For 18 months, I was stuck. I had journal entries I called a ‘proposal’ but no real path forward. Then I joined The Book Academy. In six weeks, I had more clarity and progress than the entire year and a half before. The structure, the accountability, the community… it got me unstuck.

And now? I have a book deal!”

— Aseanté Renee, therapist and TBA Alum

Before the Book Academy, I didn’t know that I even had a book idea... I had what I thought was a business idea. And then I was caught by the spirit and here we are. From the time I said “Let me sign up for this TBA webinar” to book deal, it was 10 months exactly.” After the literal first masterclass, we were all like, ‘Yo, it’s already worth it.’ We did it.

— Dr. Tori Niemynski, Pediatrician, TBA Alum

These results didn’t come from shortcuts or hype. They came from authors doing the work, with structure, guidance, and accountability.

Books Published by The Book Academy Clients

Plus You Get Essential Materials:

Visual Guides

6 Publishing Master Guide Slidedecks (200+ pages)

Complete presentation slides capture every strategy, framework, and tactic. It’s your visual reference guide whenever you need it.

Action Workbooks

6 Step-by-Step Success Workbooks

These aren’t just worksheets. They’re your personal accountability system. Exercises, prompts, and tools to ensure you actually implement what you learn.

Hands-On Guidance

Session Recordings + Community Support

Access all session recordings at your own pace, plus ongoing support inside the TBA community.

Community Access

You do not go at this alone. You will be part of The Book Academy community, with private access into our community space, where you can go get feedback, support and further guidance for a full year.

And You’ll Get 3 FREE Bonuses to Solve Your Biggest

Challenges: (Value: $4,500)

BONUS #1: Publishing Without a Platform Guide

You don’t need a big platform to publish a book! In fact, a book can help you grow your platform. If you’ve been hesitant about writing because you don’t think your platform is big enough, I’ve created this bonus to help you move forward, pick a publishing path, and overcome the platform myth that’s been holding you back. 

 ($499 Value)

BONUS #2: Steal My Writing Routine – The Block & Lock Method™

Busy? Yeah, SAME. Think you don’t have time to write? Think again. I wrote my big books in 5 months, my children’s book in 1 hour, and my book proposal (which landed me my largest book contract ever) in 1 week. This is unheard of, but I do it every time. Once you learn my Block & Lock method, you’ll write faster with more ease, too!

($997 Value)

You can become a successful published author. We can help you.

Join The Book Academy

The Book Academy Course

When you join The Book Academy, you’ll have all of my best training materials to write the book of your dreams. You can independently watch the recordings, implement what you learn, and still have a clear success path to follow on your writing journey. s

  • One-year access to course materials
  • 6 Publishing Master Guides
  • Step-by-Step Success Action Plans
  • Book Academy Community App
  • BONUS: Publishing Without a Platform Guide
  • BONUS: Block & Lock Writing Routine

The Book Academy Course

$997
or 3 payments of $365

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🔒 Secure checkout  ·  1-year access

  • One-year access to all course materials
  • 6 Publishing Master Guides
  • Step-by-Step Success Action Plans
  • Private Community App access
  • BONUS: Publishing Without a Platform Guide
  • BONUS: Block & Lock Writing Routine

Real Students. Real Books. Real Results.

“Before TBA, I threw a bunch of PowerPoint slides together and called it a book proposal. I had no real structure, no path. The Book Academy gave me the framework to organize my thoughts and the confidence to believe this will happen. I went from scattered ideas to a finished book proposal and a spot at Women & Words.”

— Joyel Crawford

TBA Alum

“I had been working on my book for five years. Two drafts. A developmental edit. But I didn’t know how to move forward. I didn’t know the next step. The Book Academy gave me the blueprint. Now I have a finished proposal, a structure, and the steps laid out in front of me. Before TBA, I was grasping at straws. Now I have everything I need. Time is going to pass anyway. You might as well let it pass with progress.”

— Ifie Brandon,

TBA Alum

HAVE A QUESTION

We’ve Got Answers!

Whew! I can relate to a busy schedule. It keeps so many people from making their book dreams a reality. But now is your time. Because too often, “later” creeps into “never” and we’re not gonna let that happen to you.

That’s why I created an exclusive bonus called Steal My Writing Routine. In this special guide, I’ll teach you my Block & Lock Method™ that will save you a TON of time when you sit down to write your book. So even if you don’t think you have enough time to work on your book I’m here to help you fit it in!

When you purchase The Book Academy, you’ll have a full year of access to the proven course curriculum, bonuses, the masterclass recordings, dynamic visual guides, and success playbook, plus a year of support inside our private writers’ community.

Primarily nonfiction (including memoirs, self-help, business books, essay collections).

However, many fiction authors have taken the course and found massive value, especially in the branding, publishing path, and marketing sessions. Plus, I wrote 2 bestselling children’s book (which is fiction), so I’ve got you covered there too.

Even better! Many students join with partial manuscripts or book ideas in progress.

The Book Academy will help you:

  • Ensure you’re on the right track

  • Fill in any gaps in your process

  • Learn the publishing and marketing strategies you’ll need

  • Get unstuck if you’ve hit a wall

  • Actually FINISH the damn thing

Starting isn’t the hard part. Finishing is. We’ll help you get there.

Perfect! You’re exactly who this program is for.

You don’t need experience. You just need commitment.

100% YES.

In fact, Masterclass 2 is specifically about helping you choose the right path, including self-publishing, hybrid publishing, and traditional publishing.

No matter which path you choose, you’ll need:

  • A solid book concept ✓

  • A well-written manuscript ✓

  • Strong branding ✓

  • A marketing strategy ✓

The Book Academy covers ALL of it.

We’ve carefully designed this course to ensure your satisfaction and support you on this transformative journey. Please note that refunds will only be available within the first 24 hours of purchasing the course. We firmly believe in the quality and impact of our course, and our commitment to your success drives us to create the most enriching learning experience possible.

“Before The Book Academy, where was I in my writing journey? Virtually nowhere. It was an idea I had been thinking about for two decades, but I didn’t know where to start. I saw TBA in 2024 and didn’t join. When it came back in 2025, I asked myself: if it keeps coming back, maybe I just need to say yes.

Since joining, I have a book title, a finished proposal, and I got selected for Women & Words. I would literally be nowhere if I hadn’t joined. There is no perfect moment. Just take the baby step.“

— DePrincia McClain, TBA Alum

The Time Is NOW

Because history is written in ink.

Because books are forever.

Because your story matters too much to leave it unwritten.

You’ve been carrying this book long enough. 

It’s time to get it out of your spirit and onto the page. 

I’m ready when you are.

The only question left is: Will you finally say yes to yourself?

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