Write the Book That’s Been on Your Spirit.
Stop Googling. Start Writing. Get Published.
Created by 4x New York Times Bestselling Author Luvvie Ajayi Jones. The Book Academy Accelerator is a step-by-step program for aspiring authors who know they have a book inside them, and are ready to finally bring it to life with confidence.
EARLY BIRD HOLIDAY SPECIAL - 🎁 Get $500 off enrollment through December 22 only!
Doors are only open once a year.
Trusted by Authors Featured on:
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"For 18 months, I was stuck. I had journal entries I called a 'proposal' but no real path forward. Then I joined The Book Academy. In six weeks, I had more clarity and progress than the entire year and a half before. The structure, the accountability, the community... it got me unstuck.
And now? I have a book deal!"
— Aseanté Renee, therapist and TBA Accelerator Alum
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"I had the idea. I had the passion. But I didn't have a plan or the right support. The Book Academy gave me both. I wouldn't have known about the Essence contest without TBA. I wouldn't have had a proposal ready to submit. I went from dreaming about my book to winning a six-figure book deal. Stop waiting. Just do it."
— Coleitha Banks, full-time entrepreneur, mom of twins, TBA Accelerator Alum
There’s a book inside of you. Let's bring it to life.
You feel it sitting on your spirit; a book that feels powerful, urgent, and necessary.
You think about it constantly. You've probably started writing a few times. Maybe you've even talked about it with friends who keep asking, "So when's that book coming out?"
But here's what's really stopping you:
📝 You've got a Google Doc with 47 pages that hasn't been touched in 6 months
🤷🏾♀️ You keep waiting until you have a "bigger platform" (spoiler: you don't need one)
😰 You've Googled "how to get a book deal" more times than you'd admit
🔐 The publishing industry feels like an exclusive club where you don't know the secret handshake
🎯 You have ZERO idea how to market and sell your book once it's done
⏰ You're terrified you'll pour years into this and it'll just... sit there
Here's what I need you to hear:
The world doesn't just need your words.
The world is WAITING for your words.
Someone out there is literally searching for the exact lessons you want to share. They need YOUR perspective. YOUR story. YOUR solution.
Books are legacy-defining.
And right now, your legacy is sitting in your head, waiting for you to be brave enough to put it on paper.
I'm not going to let you keep waiting. I'm here to help you go from idea to ink.
Meet Your Guide: Luvvie Ajayi Jones
Hey, I’m Luvvie. I’m a 4X New York Times Bestselling Author, Speaker, and Book Strategist with over 20 years of marketing expertise.
My journey started just like yours with a story that needed to be told.
Actually, let me be real: My first book got rejected by 11 editors. ELEVEN. They said my audience was too small. They said my voice was too niche. They said it was "too risky." One editor said yes. ONE.
That book (I'm Judging You: The Do-Better Manual) became a New York Times bestseller and changed my entire life.
Now, I've written 5 books in 9 years, and all 5 (YES, I SAID ALL 5!) have become New York Times or USAToday bestsellers. I’m working on books 6 & 7 right now.
My books have allowed me to retire my mom, led to my TED talk with over 10M views, and most importantly, have changed thousands of lives through their message.
Now, I'm on a mission to help YOU write your book. And I’ve created the exact formula that will help you to do just that.
THE SOLUTION:
The COPPERS Framework That Actually Works
Stop trying to figure this out alone. I've cracked the code on going from idea to published book, and I'm going to give you the exact blueprint that's created 4 New York Times bestsellers.
The COPPERS Framework isn't theory. It's the proven system I use for every single book. It's what took me from 11 rejections to multiple six-figure book deals. And it's what's helped my students win again and again.
Is The Book Academy Right for You?
The Book Academy is FOR You If:
✅ You know you have a book inside you and you’re ready to stop thinking about it and actually write it
✅ You’re tired of Googling, guessing, and starting over, and want a system that tells you what to do, in what order
✅ You want guidance on writing, publishing options, and marketing, not just the creative part
✅ You’re willing to show up, do the work, and follow the process instead of waiting for perfect conditions
✅ You want accountability, structure, and support so your book doesn’t stay stuck in a doc for another year
✅ You care about impact, legacy, and doing this the right way; not rushing, but not dragging either.
If you’re nodding right now, you’re exactly who I built this for.
This is NOT For You If:
❌ You’re looking for someone else to write your book for you
❌ You want a quick hack, AI shortcut, or “write a bestseller in a weekend” promise
❌ You’re unwilling to follow a structured process or receive feedback
❌ You’re not actually ready to prioritize this book in your life right now
❌ You believe you need a massive platform before you can begin
❌ You’re only curious (but not committed) to seeing this through
And that’s okay. This isn’t about pressure. It’s about readiness.
Because writing a book is not about talent alone. It’s about decision, discipline, and direction.
Real talk: If you're looking for someone to tell you it's easy or that you can do it without doing the work, this ain't it.But if you're ready to show up, do the work, and write the book that's been living in your head?
Welcome home. We gotchu.
Introducing The Book Academy Accelerator!
This isn’t just a course. It’s a year-long program designed to help you actually finish your book with clarity, structure, and support from start to publish-ready.
The Book Academy Accelerator was built for aspiring authors who don’t want to stay stuck in planning mode or spin in uncertainty. It gives you a clear path, expert guidance, and accountability so your book doesn’t remain an idea. It becomes a real, completed project.
Inside the Accelerator, you’re not just learning what to do. You’re being guided through when and how to do it, in the right order, with support at every stage.
This is for writers who are ready to move from:
ideas → execution
confusion → clarity
starting → finishing
You bring the commitment. We provide the structure, strategy, and support.
What’s Inside The Book Academy
Your Complete Roadmap from “I want to write a book” to “I wrote a book.”
Everything inside the Accelerator is designed to move you forward, step by step, without overwhelm or guesswork.
Power-Packed Masterclasses + Visual Guides + Action Workbooks + Community Access + Coworking sessions + Bonuses
Plus a year of coaching & community support to ensure you actually finish!
📚 THE FOUNDATION: 6 Core Masterclasses (Weeks 1-6)
These live sessions give you the complete framework for turning your idea into a book with a clear publishing path.
You’ll learn how to:
Clarify your book idea and audience
Choose the right publishing path (self, hybrid, or traditional)
Build a strong proposal or manuscript roadmap
Brand your book for impact and visibility
Create a marketing plan so your book actually reaches readers
🚀 THE TRANSFORMATION: Year-Long Implementation & Support (Months 2-12)
After the foundation is set, we don’t leave you on your own. For the rest of the year, you’ll receive:
📅 Monthly Masterclass Sessions to continue deep diving into what you need to do to get published
💼 Monthly Co-Working Sessions with fellow cohort members (dedicated writing time with accountability and support)
🎊 Industry Access with our partners (publishing houses, editors, agents and other insiders)
🌟 Ongoing guidance as you draft, refine, and position your book
🌎 Community & Access
You’ll be part of a committed community of writers who are in it with you, asking questions, sharing progress, and moving forward together.
You are not doing this alone.
🎁 Plus: High-Value Bonuses
You’ll also receive targeted bonuses designed to remove the most common obstacles authors face, around platform, time, confidence, and execution. So nothing stalls your progress.
So instead of wondering “Am I doing this right?” you can say, “I know exactly what I’m working on, and why.”
Books Published by The Book Academy Clients
Your book could be next.
The Core Masterclasses
📚 Masterclass 1:
Publishing 101
Demystify the Publishing Industry
Learn my proven COPPERS Framework for creating a successful, profitable first book that actually sells.
📚 Masterclass 2:
Pick Your Path
Self-Publishing vs. Traditional Publishing
Get clarity on which publishing path aligns with your goals, resources, and timeline.
📚 Masterclass 3:
Idea to Ink
Transform Your Vague Idea Into a Crystal-Clear Concept
This is where your book stops being a "someday" dream and becomes a "now" reality. You'll leave with clarity on what you're writing and why it matters.
📚 Masterclass 4:
Powerhouse Plan
Master the Art of the Book Proposal
Whether you're pitching to publishers or self-publishing, a solid proposal is your blueprint for success. This is the foundation that makes EVERYTHING easier.
📚 Masterclass 5:
Branding Brilliance
Design a Book That Sells Itself
People WILL judge your book by its cover. Let's make sure they're saying "I need this" not "I'll pass." From title to cover design, we're making your book irresistible.
📚 Masterclass 6:
Magnetic Marketing
Launch Your Book Like a Bestseller
If you want your book to make an impact, you need people to actually BUY it. I'll share my exact strategies for generating buzz, building demand, and selling copies.
📊 THE RESULTS: We Got Receipts 🧾
This is what’s possible when writers stop guessing and start working with a clear plan and real support.
In 2025, Storehouse Voices, an imprint of Penguin Random House, hosted their Women & Words summit, selecting 100 aspiring authors out of 1,000+ applicants.
Here’s what happened:
🏆 15 of the 100 selected authors were Book Academy students (15% of all attendees)
🏆 5 authors received book deals on the spot
🏆 3 of those 5 deals went to Book Academy authors (60% of the deals awarded)
That’s not luck. That’s preparation meeting opportunity.
Before the Book Academy, I didn't know that I even had a book idea... I had what I thought was a business idea. And then I was caught by the spirit and here we are. From the time I said “Let me sign up for this TBA webinar” to book deal, it was 10 months exactly." After the literal first masterclass, we were all like, 'Yo, it's already worth it.' We did it.
— Dr. Tori Niemynski
Pediatrician, TBA Accelerator Alum
These results didn’t come from shortcuts or hype. They came from authors doing the work, with structure, guidance, and accountability.
📚 Plus These Essential Materials:
📊 Visual Guides
6 Publishing Master Guide Slidedecks (200+ pages)
Complete presentation slides capture every strategy, framework, and tactic. It's your visual reference guide whenever you need it.
📝Action Workbooks
6 Step-by-Step Success Workbooks
These aren't just worksheets. They're your personal accountability system. Exercises, prompts, and tools to ensure you actually implement what you learn.
🌎 Community Access
You do not go at this alone. You will be part of the 4th cohort of The Book Academy, with private access into our community space, where you can go get feedback, support and further guidance for a full year.
🚀 Hands-On Guidance
Live Sessions + Year-Long Coaching
Choose the Accelerator Package to attend all sessions LIVE (January 28 - March 4) PLUS get a full year of coaching calls.
Plus You’ll Get 3 FREE Bonuses to Solve Your Biggest Challenges: (Value: $4,500)
🎁 BONUS #1: Publishing Without a Platform Guide
You don’t need a big platform to publish a book! In fact, a book can help you grow your platform. If you’ve been hesitant about writing because you don’t think your platform is big enough, I’ve created this bonus to help you move forward, pick a publishing path, and overcome the platform myth that’s been holding you back.
($499 Value)
🎁 BONUS #2: Steal My Writing Routine - The Block & Lock Method™
Busy? Yeah, SAME. Think you don’t have time to write? Think again. I wrote my big books in 5 months, my children’s book in 1 hour, and my book proposal (which landed me my largest book contract ever) in 1 week. This is unheard of, but I do it every time. Once you learn my Block & Lock method, you’ll write faster with more ease, too!
($997 Value)
🎁 BONUS #3: Hot Seat LIVE Coaching Session with Luvvie
This live coaching session is designed to remove the mental blocks that keep authors stuck, even when they have the talent, the idea, and the desire to write. In this interactive Hot Seat with me, you’ll get real-time coaching to help you get clarity on what’s actually holding you back. It’s focused, strategic coaching to help you get this book done.
($3,000 Value)
Choose Your Journey
Accelerator
The Ultimate Support (95% choose this)
When you choose The Book Academy Accelerator, you’re not just getting information; you’re getting hands-on guidance, accountability, and real-time support to help you finish and get your book published with far less overwhelm. And the community is top notch!
✅ One-year access to course materials
✅ 6 Publishing Master Guides
✅ Step-by-Step Success Action Plans
✅ Book Academy Community App
✅ BONUS: Publishing Without a Platform Guide
✅ BONUS: Block & Lock Writing Routine
✅ BONUS: Hot Seat LIVE Coaching Session
✅ 6 LIVE Masterclasses with Luvvie
✅ Monthly publishing industry insider sessions
✅ Weekly Coworking Sessions
✅ One year of ongoing coaching inside TBA app
✅ Cohort and community support
BEST fit: Authors who want quick wins, support, momentum, and follow-through
Payment plans available at checkout
Recommended Option
Your Investment: $2,997
EARLY BIRD Exclusive ($500 off): Use Code 500OFF at checkout
Course
Solo Success Path
When you choose The Book Academy Course, you’ll get access to the same proven frameworks and training materials, delivered in a fully self-paced, DIY format. You’ll watch the lessons on your own schedule, implement independently, and move through the process at your own speed.
✅ One-year access to course materials
✅ 6 Publishing Master Guides
✅ Step-by-Step Success Action Plans
✅ Book Academy Community App
✅ BONUS: Publishing Without a Platform Guide
✅ BONUS: Block & Lock Writing Routine
✅ BONUS: Hot Seat LIVE Coaching Session
❌ 6 LIVE Masterclasses with Luvvie
❌ Monthly publishing industry insider sessions
❌ Weekly Coworking Sessions
❌ One year of ongoing coaching inside TBA app
❌ Cohort and community support (you are not doing this alone)
BEST fit: Writers comfortable doing it alone
EARLY BIRD Exclusive ($100 off): Use Code 100OFF at checkout
Your Investment: $997
🎁 Limited-Time Savings for Early Bird Enrollees:
Save up to $500 when you enroll by December 22.
This is the lowest price this program will ever be offered.
Real Students. Real Books. Real Results.
“Before TBA, I threw a bunch of PowerPoint slides together and called it a book proposal. I had no real structure, no path. The Book Academy gave me the framework to organize my thoughts and the confidence to believe this will happen. I went from scattered ideas to a finished book proposal and a spot at Women & Words."
— Joyel Crawford
TBA Accelerator Alum
"I had been working on my book for five years. Two drafts. A developmental edit. But I didn't know how to move forward. I didn't know the next step. The Book Academy gave me the blueprint. Now I have a finished proposal, a structure, and the steps laid out in front of me. Before TBA, I was grasping at straws. Now I have everything I need. Time is going to pass anyway. You might as well let it pass with progress."
— Ifie Brandon,
TBA Accelerator Alum
HAVE A QUESTION?
We’ve Got Answers!
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Great question! The initial 6 masterclasses (Jan 28 - March 4) give you the complete foundation. But that's just the beginning.
For the next 10 months, you get: Monthly Masterclass Sessions, Monthly Co-Working Sessions, Industry Partnership Access, Community Support
Think of it like this: The first 6 weeks teach you HOW. The next 10 months ensure you FINISH.
Books don't get written in 6 weeks. They get written with consistent support over time. That's what the Accelerator provides.
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No. All monthly masterclasses and co-working sessions are recorded.
Bottom line: Life happens. We get it. That's why everything is recorded. But the people who show up live are the ones who see the fastest results. What you get out is what you put in.
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The live coaching schedule (all sessions at 5pm CT/6pm ET):
📅 Masterclass 1 – Jan 27: Publishing 101 + The COPPERS Framework
📅 Masterclass 2 – Jan 29: Pick Your Path
📅 Masterclass 3 – Feb 3: Idea to Ink
📅 Masterclass 4 – Feb 10: Powerhouse Plan
📅 Masterclass 5 – Feb 17: Branding Brilliance
📅 Masterclass 6 – Feb 24: Magnetic MarketingCan't make it live? That's okay! All sessions are recorded. The Accelerator package includes a year of monthly coaching calls too.
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When you purchase The Book Academy Accelerator, you’ll have a full year of access to the proven course, plus a year of support inside our private writers’ community, which includes a year of monthly coaching masterclasses.
If you choose just the Course option instead, you’ll still have a full year of access to the curriculum and bonuses, including the masterclass replays, dynamic visual guides, and success playbook.
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Primarily nonfiction (including memoirs, self-help, business books, essay collections).
However, many fiction authors have taken the course and found massive value, especially in the branding, publishing path, and marketing sessions. Plus, I wrote 2 bestselling children's book (which is fiction), so I've got you covered there too.
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We’ve carefully designed this course to ensure your satisfaction and support you on this transformative journey. Please note that refunds will only be available within the first 24 hours of purchasing the course. We firmly believe in the quality and impact of our course, and our commitment to your success drives us to create the most enriching learning experience possible.
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Whew! I can relate to a busy schedule. It keeps so many people from making their book dreams a reality. But now is your time. Because too often, “later” creeps into “never” and we’re not gonna let that happen to you.
That’s why I created a brand new bonus for you this year called Steal My Writing Routine. In this special guide, I’ll teach you my Block & Lock Method™ that will save you a TON of time when you sit down to write your book. So even if you don’t think you have enough time to work on your book this year, I’m here to help you fit it in!
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Even better! Many students join with partial manuscripts or book ideas in progress.
The Book Academy will help you:
Ensure you're on the right track
Fill in any gaps in your process
Learn the publishing and marketing strategies you'll need
Get unstuck if you've hit a wall
Actually FINISH the damn thing
Starting isn't the hard part. Finishing is. We'll help you get there.
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Perfect! You're exactly who this program is for.
You don't need experience. You just need commitment.
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100% YES.
In fact, Masterclass 2 is specifically about helping you choose the right path, including self-publishing, hybrid publishing, and traditional publishing.
No matter which path you choose, you'll need:
A solid book concept ✓
A well-written manuscript ✓
Strong branding ✓
A marketing strategy ✓
The Book Academy covers ALL of it.
"Before The Book Academy, where was I in my writing journey? Virtually nowhere. It was an idea I had been thinking about for two decades, but I didn't know where to start. I saw TBA in 2024 and didn't join. When it came back in 2025, I asked myself: if it keeps coming back, maybe I just need to say yes.
Since joining, I have a book title, a finished proposal, and I got selected for Women & Words. I would literally be nowhere if I hadn't joined. There is no perfect moment. Just take the baby step."
— DePrincia McClain, TBA Accelerator Alum
Reminder: Enrollment closes soon, and the $500 savings disappears on December 22.
If this book has been on your spirit for years, don’t let this be the moment you talked yourself out of moving.
The Time Is NOW
Because history is written in ink.
Because books are forever.
Because your story matters too much to leave it unwritten.
You've been carrying this book long enough.
It's time to get it out of your spirit and onto the page.
I'm ready when you are.
The only question left is: Will you finally say yes to yourself?
⏰ Enrollment is open now. Save $500 when you join by December 22. Doors close soon.