The Bestselling Book Academy

Your Ultimate Marketing Mastermind for Launching and Selling More Books

For authors whose books are being published in 2026

Hey, my brilliant fellow author!

Your voice is fire. Your story is vital. The world needs your wisdom. YOUR BOOK IS READY! 🌟 But without the right marketing, even the best books can go unnoticed.

Did you know? 96% of all books sell fewer than 1,000 copies. The publishing game isn’t set up for most authors to win. But that’s about to change for you.

I created the Bestselling Book Academy to help authors like you build a powerful, personalized, and proven marketing plan that gets your book into more hands, boosts your sales, and turns your message into momentum. I created it so you don’t have to go through the TRIAL BY FIRE that I did. THAT is why I created The Book Academy itself. And that is why I know this Mastermind is NECESSARY.

This isn’t just about hitting bestseller lists. It’s about ensuring your book makes the impact you wrote it for.

My Story

I’m a four-time New York Times bestselling author who has sold hundreds of thousands of books across multiple genres and age groups. My first book (I’m Judging You: The Do-Better Manual) came out in 2016 and hit the NYT list without national TV and press. And it earned its advance back within 3 months.

Here’s what I’ve done:

  • Hit the NYT, Washington Post, USA Today, and IndieBound bestseller lists for several of my books

  • Won an Audie Award for Best Humor Audiobook and was a Goodreads finalist

  • Been considered for a GRAMMY Award for my audiobook

  • Landed multi-book deals that have totaled seven figures

  • Used my books to grow my business, book more speaking gigs, and retire my mother!

And I’ve done it while helping other authors hit incredible milestones.

Let me and my Book Academy team help you make these books MOVE! I’m confident we will.

Books by Clients of The Book Academy®

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This Mastermind is PERFECT for you if…

  • You have a book coming out in the next 6–18 months and want to launch it with confidence and strategy.

  • You already have a book in the world but know it hasn’t reached its full sales or impact potential.

  • You’re ready to invest in marketing at a high level because you know your book deserves more than “hope” as a strategy.

  • You want a proven plan from someone who has done it again and again, both for themselves and other bestselling authors.

  • You want to minimize your overwhelm, and stop guessing about how to launch this beautiful book you’ve written and are really proud of! You want the cheat codes to a GOOD book launch!

Client Success Story

Take Fawn Weaver, CEO of Uncle Nearest. As her launch strategist, I helped her create a marketing and execution plan for her book Love & Whiskey, covering everything from her press to her tour to her bulk sales strategy.

Her results?

  • NYT Bestseller in week one

  • Over 30,000 copies sold within months

  • Stayed on the NYT list for two months

She called my coaching “a game-changer” because I helped her craft a strategy that has continued to lead to book sales, and an ongoing tour.

“Luvvie's coaching has been a game-changer. The level of strategy Luvvie brings is otherworldly. We've already sold an impressive number of books for week one and week two, even with two weeks left before the official release.” - Fawn Weaver, CEO of Uncle Nearest and NYT bestselling author of Love & Whiskey

Why You Should Join This Mastermind

And What You’ll Walk Away With

By the end of Bestselling Book Academy, you’ll have a complete, ready-to-execute book marketing plan that could easily sell you at least 1,000 more copies, and that’s me underpromising. Let’s get it!

We’ll cover:

  1. Messaging That Sells – Craft talking points that make media, readers, and buyers lean in and hit BUY.

  2. Branding That Pops – Create a cohesive, irresistible visual identity for your book.

  3. Social Strategy That Works – Build buzz and turn it into sales.

  4. Tour + Bulk Buy Strategy – Sell in stacks, not singles.

  5. Press + Publicity Plan – Make every media appearance count.

  6. In-Person Strategy Day – Bring it all together, test it with real readers, and refine it to perfection.

  7. Accountability Check-In – Make sure you’re set up for launch success.

You are getting proven STRATEGY, a dope SQUAD of fellow authors to tap in on, and SYSTEMS to allow you to execute the plan.

Strategy

Squad

Systems

What’s Included…

  • 6 Virtual Group Sessions – Live coaching, Q&A, and hands-on planning

  • Full-Day In-Person Strategy Session in Chicago – Personalized refinement of your plan

  • WhatsApp Access to Me – For direct feedback and support

  • Resource Library – Checklists, SOPs, and proven templates

  • A Powerhouse Cohort – Authors who are just as serious about success as you are

This is a high-touch, high-investment mastermind for authors who are serious about making their books unstoppable. If accepted, we’ll walk you through the investment options on our call.

Luvvie’s Bestselling Books

Your voice matters. Your story is needed. The world is better when your wisdom is out there changing lives. But here’s the truth: without the right marketing, even the best books can disappear without a whisper.

Let’s help you!

Est. Completion Time: 5 minutes

FAQs

  • You can be close to finishing your manuscript, and this program will still work for you. As long as your book will be coming out in the next 6-18 months, this will be deeply helpful for you to get you launch ready!

  • Absolutely. The marketing blueprint works for both traditional and indie authors. In fact, many self-published authors use it to outperform traditionally published peers. However, this has an investment so most of the authors in it will be those with book deals.

  • Plan for 2–4 hours a week during the program to attend sessions, do assignments, and work on your launch plan.

  • Yes. While this is a group program, you’ll also have direct access to me through WhatsApp for questions, feedback, and guidance.

  • No worries, sessions will be recorded and you’ll have access to replays so you can catch up anytime.

  • Because of the high-touch, high-value nature of this program, all sales are final. We’re all in from day one.

Ready to Make Your Book Unstoppable?

What I learned through trial by fire, I’m putting in your hands. You don’t have to guess, hope, or wing it. You’ll have a strategic plan designed to get your book more attention, more sales, and more opportunities.

If you’re ready to position your book, and yourself, for maximum impact, this is your next move.

Tap in. Let’s make your book the one everyone’s talking about (and buying).

Est. Completion Time: 5 minutes

Have questions? Email academy@aweluv.com and my team got you!