The Bestselling Book Academy

An intensive accelerator for mission-driven authors, designed to help them create a comprehensive marketing plan and sell more books. Led by Luvvie Ajayi Jones (4X NYT bestselling author)

Writing Your Book is Overwhelming Enough. Marketing it? That’s a Whole Other Level.

You’ve poured your heart, soul, and countless hours into writing your book. Now that it’s almost time to share it with the world, the excitement is real, but so is the overwhelm.

Sound Familiar?

You’re thinking, “How do I even begin to market this thing?”
You’re aware that your publisher might give you some basic support, but deep down, you know that it won’t be enough to make the kind of impact you want.
You’re looking at your to-do list for launching and wondering, “How do I find readers? How do I create buzz? How do I actually get this book in people’s hands?”

Did you know?

96% of all books sell less than 1,000 copies.

That doesn’t have to be your story. The publishing game often isn’t set up to help our books soar, especially for voices that are marginalized. But here’s the truth: Your story is vital. The world needs your wisdom, and the right strategy can mean the difference between your book fading into the background and it thriving in the spotlight.

And the stakes are high. Every book by someone like you either opens doors or slams them shut for the next author. Publishers may not give us the full marketing support we need, but they still judge our success, and the potential of future authors, by our book sales. This isn’t just about hitting bestseller lists; it’s about blazing trails for stories that need to be told. And yours can lead the way simply by getting the traction it deserves.

That’s Where The Bestselling Academy Comes In

We know the struggle. And we’re here to help.

Hi, I’m Luvvie Ajayi Jones, a 4-time New York Times bestselling author. I know firsthand what it takes to launch a book with limited support and still make it shine. I’ve hit bestseller lists, sold hundreds of thousands of copies, won awards, and used my books’ success as a springboard for speaking engagements, business growth, and deeper community impact.

That’s why I created The Bestselling Book Academy. This program is designed to take you from overwhelmed to empowered, giving you the full blueprint for not just launching but excelling. I’m sharing everything I’ve learned to help you sell at least 1,000 more copies of your book, minimum.

Are you ready to amplify your voice and share your story with the world? We’re here to make that happen.

Is This Program Right for You?

You’re the perfect fit for The Bestselling Book Academy if:

You’re a Traditionally Published Author: This program is designed for those taking the traditional publishing path and ready to elevate their marketing efforts.
You’re in the Final Stages of Writing: Your manuscript is nearly complete (or already done), so you can focus fully on building a powerful marketing strategy.
Your Book Launch is Coming Soon: You’re aiming to release in late 2025 or early 2026 and want a strategic approach that’s ready to go on launch day.
You’re Ready to Commit: You’re prepared to show up to live sessions, engage deeply, and fully commit to getting amazing results
You Value Community & Accountability: You’ll join a supportive cohort of like-minded authors who provide accountability, share insights, and inspire each other to succeed. Together, you’ll keep each other motivated, refine your approach, and celebrate each win.
You’re Ready to Invest in Your Success: You understand that impactful marketing requires commitment, and you’re prepared to invest $20K in this program (payment plans available).

If this is you, sign up for the waitlist!

What’s Inside the Program

We understand that effective book marketing can’t be done with one-size-fits-all strategies. That’s why our program is designed to meet you where you are, guiding you step-by-step to create a marketing plan that fits *your* unique book, story, and voice.

By the end of this program, you’ll have a complete, customized marketing strategy, ready for execution. Here’s what you’ll get:

A Full, Customized Marketing Strategy: Tailored specifically to your book, voice, and goals; ready for launch day.
Seven Virtual Intensive Sessions: Receive expert instruction, get answers to your pressing questions, and gain hands-on support to move forward with clarity and confidence.
Direct WhatsApp Access: Keep connected with me throughout the Academy, ensuring you have the guidance you need at every step.
A Resource Library for Continued Support: Access checklists, SOPs, and digital programs that will keep you organized and effective throughout your book launch.
A Cohort of Like-Minded Authors: Build connections with other influential authors who, like you, are committed to making an impact with their books. You’ll benefit from accountability, shared insights, and the motivation that comes from growing alongside other driven authors.

Client Success Story

“Luvvie is exceptional. Her innovative thinking, supported by a solid track record of success, sets her apart. As I embark on the journey of launching my book, aiming to debut at on the NYT Best Sellers list and a sustained presence for at least four weeks, Luvvie has been instrumental. She swiftly provided actionable ideas with proven results, elevating our strategy from the get-go. Her insights into branding were nothing short of brilliant. Despite considering myself a proficient marketer, the wealth of knowledge she added to my arsenal during our call was so invaluable that I extended our session six times. Her creativity and originality are truly remarkable. For anyone in the process of writing or publishing a book, consulting with Luvvie is a step you wouldn’t want to skip. Her advice is indispensable, and I assure you, you will not regret it.”
Update: Fawn’s book Love & Whiskey not only debuted on the NYT bestselling list, but stayed on for 2 months.

Fawn WeaverCEO of Uncle and 2X NYT Bestselling Author

“My call with Luvvie was so transformative! She is a true visionary and pioneer when it comes to book publishing, particularly for historically underrepresented voices like mine. She was incredibly down to earth and inviting, which made it easy for me to be candid with her about the challenges I’m facing on the road to published authorship and allowed us to jump right down to business and maximize our time. She gave me practical, actionable tips with great context on the publishing industry AND offered much needed encouragement and support on my journey. I’ve now done 3 Power Hours with Luvvie, and it is time and money very well spent!“

Ashley PageSenior VP and Deputy General Counsel at Endeavor

“As I prepared for the release of my book The Rest Revolution, I was overwhelmed as I considered everything that had to be done to properly market and launch the book. I had my own ideas and strategies in mind, but I couldn’t shake the nagging feeling that I was overlooking some important element of properly promoting the book. I reached out to Luvvie for her guidance on launch strategy and I’m so glad I did. Before our session, I felt unsure of what all needed to be done, but I left our session feeling empowered with a clear to-do list including week to week action items and ideas for telling the world about my book. From my digital strategy, to my bulk buy strategy, to my in-person strategy, I feel more focused and purposeful as I know what needs to be done. I can’t wait to see this title soar.”

Amanda Miller LittlejohnAward-winning Journalist, Brand Strategist, and Executive Coach to High Achievers

What Members of The First Bestselling Academy Said

“I got my money’s worth just from session 1, and that’s saying a lot. It is so good that I just keep posting about it, I’d like people to know. And there’s been a few who saw my posts, signed up, and had a similar experience. It’s fantastic, you can’t go wrong with it.”

Lisa Hurley
Founder and author of the book Space to Exhale

“First session in and it’s already worth the full amount; and we haven’t even finished the whole academy yet! It keeps getting better.”

Dr. Joy Buolamwini
AI Researcher, Rhodes Scholar and author of Unmasking AI

Program Highlights

Topics we tackle on this journey:

Book Messaging: Perfect your core talking points to anchor your entire marketing strategy and connect deeply with readers.
Book Branding: Create a cohesive, powerful visual presence that captures attention and resonates with your audience.
Social Media & Content Strategy: Craft a buzzworthy social media plan and editorial calendar that keep readers engaged and eager to buy.
Tour & Bulk Buy Strategy: Develop strategies for bulk sales and book tours to maximize impact and reach.
Press & Publicity Strategy: Gain credibility and visibility with media appearances that matter and drive momentum.

Investment

I’ve unlocked the bestselling blueprint for myself. I’ve taken the principles and personalized them for others. That same success is possible for you when you join The Bestselling Academy.

Ready to Join?

What I’ve had to learn from trial by fire, I want to make sure you have at your fingertips.

When more of our books are successful, they lead to more books on shelves from folks in our positions and allow more doors to be opened. I’m excited to offer this opportunity and to bring you together with other powerhouses in an intentional way.

Are you ready to join a squad of literary badasses who are about to change the game?

SIGN UP NOW AND BE UPDATED AS SOON AS THE BESTSELLING ACADEMY OPENS FOR ITS NEXT COHORT.

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