4×
NYT Bestselling Founder
500+
Authors Launched
20+
Years in Publishing
From blank page to bookshelves.
The Book Academy (TBA) is a proven coaching platform for aspiring and established authors who are done dreaming and ready to do the work. We are not here to hold your hand. We are here to get your book written, published, and into the hands of people who need it.
Founded by four-time New York Times bestselling author Luvvie Ajayi Jones, TBA gives you the clarity, strategy, accountability, and community to finish what you started — and sell it.
WHAT WE STAND ON
We believe some things deeply.
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Your story is worth telling. Full stop.
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You don't need permission to tell it.
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The world needs more published authors who aren't white men.
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Writing a book is not about creativity — it's about discipline.
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Your book will not write itself while you wait for the "right time."
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You can sell thousands of copies. We'll show you how.
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You don't have to figure this out alone.
MEET THE FOUNDER
Luvvie Ajayi Jones
Luvvie Ajayi Jones doesn’t just teach people how to write books. She has done it — four times over, on the New York Times bestseller list every single time, with over 250,000 copies sold.
She is a TED speaker whose talk has been viewed over 10 million times, a cultural critic, a storyteller, and someone who has navigated the entire publishing machine — from the first draft to the book tour — repeatedly.
She built The Book Academy because too many brilliant people with important stories were getting stuck, misled, or talked out of their dream by an industry that wasn’t built for them. TBA exists to change that.
- 4× New York Times Bestselling Author
- TED Talk: 10M+ views
- 20+ years in writing, publishing & marketing
- 250,000+ books sold
- Founder, The Book Academy
30-DAY CHALLENGE
WORD WORK
Show up and write.
WORD WORK is our signature 30-day writing challenge. No excuses, no permission slips — just you, your story, and the daily discipline to get words on the page. This is where the book actually starts.
How We Can Help
Whatever stage you’re at, TBA meets you there — and pushes you forward.
WORD WORK Challenge
The 30-day writing sprint that turns good intentions into actual pages. The book starts here.
Free Book Guide
Start right. Download “5 Mistakes People Make When They Wanna Write” and avoid the traps before you fall into them.
The Book Academy Course
Six sessions. One community. Everything you need to go from raw idea to polished, publishable manuscript with people who get it.
Power Workshops
Deep dives into the skills that move the needle — book proposals, marketing, landing an agent. Expert-level, targeted, no fluff.
Power Hours
One-on-one coaching when you’re stuck or need a decision fast. One session can change everything.
Bestselling Book Academy
The small-group cohort for authors who are ready to launch big. Build your marketing plan, execute your strategy, and sell thousands of copies.
500+ Authors.
Real books. Real results.
TBA alumni have published across every genre — memoir, business, fiction, self-help, children’s books, and beyond. These are their stories.
Published isn’t a pipe dream. It’s a plan.
What Members & Alums of
The Book Academy are Saying…
Your Bestseller is Waiting to Be Written
Not someday. Not when you have more time. Now. The only thing standing between you and a published book is the decision to start. We’re ready when you are.
FREE PDF GUIDE
5 Mistakes Aspiring Authors Make - and How to Avoid Them